Anastasia Soare built her billion-dollar empire grooming the eyebrows of Los Angeles’ elite. At 23, Giselle Soto is on her way to building a buzzy client list of her own, many of whom know about her because of a viral meme.
In 2016, a meme featuring meticulously groomed eyebrows went viral among social media’s beauty communities. “Jesus did her brows…I’m shook,” it read, along with a picture of Soto’s work. The meme is a few years old — practically three lifetimes in Internet years — but it continues to bring business to Soto, who has since opened her own salon.
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